(First Nerve | April 1, 2009)
By Avery Gilbert
In the age of multisensory marketing it’s no longer adequate to rely on a word or phrase to identify a branded product. A logo, color scheme, or container shape can speak just as powerfully as a trade name. If so, the manufacturer would be wise […]

(Swazi Observer Newspaper Group | March 28, 2009)
By David C. Mabuza

(AIA dailyLead | March 27, 2009)
By Karen Sinclair
With the U.S. military poised to shift away from big-ticket weapons systems, major defense firms are snapping up niche technology players in high-priority areas such as intelligence and surveillance. Purchasing small companies is seen as a way to control the intellectual property needed to gain lucrative new contracts, […]